Webmasters, Web users, and advertisers alike can benefit from opt-in email advertising- the alternative to spam. Learn what permission based email has to offer you.

What is Opt-in?
Opt-in is an approach to e-mail marketing in which customers must explicitly request to be included in an e-mail campaign or newsletter. The people subscribed to a mailing list have asked to receive the information or advertising. Customers can easily choose to be removed from a mailing list if the advertisements are unwanted, eliminating unsolicited emails from their inbox.

Double Opt-In means the person requesting information must confirm their desire to receive it by responding to an email message after subscribing.

Opt-in Benefits for Webmasters
If you have a web site you can benefit from the use of opt-in email as a method of keeping in touch with your site viewers and driving qualified traffic to your site. Visitors to your web site could sign up for your email, opt-in newsletter to be notified of additions or changes to your service.

Since the visitors ask to receive email from you, they are willing to establish a better relationship with your site and are likely to read and respond to your emails. Webmasters who use opt-in newsetters, or e-zines, effectively can encourage visitors to check out new services, products, upgrades, etc.

Opt-in Benefits for Web Users
Say goodbye to spam and hello to newsletters and advertisements that you request from companies you care about and services you enjoy. You can sign up to receive email from individual agencies, or the third party partners of a Web service to be notified of news, changes, and other updates. You will be the first to hear about sales, deals, and news and often advertisers include coupons, or discount codes for users who respond to opt-in emails.

Caution: Unless you want a lot of 'requested' emails, be very cautious when agreeing to receive email offers from 'third party partners'. Find out just who those third party vendors are and if you want to hear from them, or you may end up consenting to receiving too many offers and feel like you are back in the world of spam.

Opt-in Benefits for Advertisers
There are many benefits in conducting advertising via opt-in email. Its cheaper, faster, and more effective than other online (and traditional) marketing methods. Opt-in email lists are usually categorized for special groups, interests, and demographics. Sending out an email is free if you own your own list, or cheaper than mailing if you purchase a list. The returns are better since your audience is willing to be contacted and you can send this article has all rights reserved and is copyright by 100 Best email only to customers who are interested in your type of product.

If you are considering using pre made opt-in email lists to advertise your service see below for more on advertising with opt-in email campaigns.