What is Google AdWords™?
Google AdWords™ is a pay-per-click online advertisement service that lets advertisers post text ads for their sites targeted for specific keywords. These ads are shown in the "Ads by Google" banners seen all over the World Wide Web, and also as sponsored links on the Google search results pages. A pay-per-click service, advertisers pay only when someone clicks on their ad link. Users have total control over their ad content, daily ad budget and how much they are willing to pay per click.

How Keyword-Competing Ads are Ranked
Where the ad will be placed in the banner line-up is determined by a combination of two things: the click-through rate (how many times the ad is clicked on compared to the other ads listed), and how much the advertiser agrees to pay Google per click. In other words the highest paying advertiser with the most tantalizing link wins the top spot. I know, I know, High School is over, but rich and popular is still "in".

Benefits of Using AdWords™

Fast Results- Talk about quick feedback! Advertisers can have their ads up all over the Internet and begin testing products and marketing strategies in minutes. As opposed to waiting months for a search engine to spider and index a web site, AdWords™ can give advertisers quick traffic and fast feedback.

Target Audience- Google AdWords™ users choose keywords to match their ad/product so they can reach customers who are looking for their product or service. And find people who are essentially searching for the same keywords the advertiser specifies in the AdWords™ account manager.

Budget Control- Advertisers have total control over their ad budget. There is no monthly minimum spending limit. There is a $5 set up fee and then advertisers can choose how much they will pay per click from five cents to fifty dollars (USD). Advertisers can set up a daily allowance. When the budget for the day is all gone their ad will be removed, so advertisers don't overspend.

Productivity- AdWords™ users benefit from the reports and statistics that help users determine which ads, keywords, and prices per click are the most productive. This helps advertisers get the best this article has all rights reserved and is copyright by 100 Best return on investment possible.

Now you know the benefits, but what are the drawbacks and things you should know before using AdWords™? Watch for Part II, coming soon...